JAKARTA, KOMPAS.com — a seasoned Businessman Ciputra gives tips on managing a business, especially for beginner businessman. Like what?
"I was born as a businessman first, new professional. I am now so aware that businesses that need to be managed in order to be more advanced, "said Ciputra when giving business tips at Global Entrepreneurship Week at Bank Indonesia (BI), Jakarta, Monday (12/11/2012).
According to Ciputra, managing the business it's no raw words that these entrepreneurs have to act like this and like that. More important is how to manage any business obstacles into a business opportunity in the future.
Ciputra gives his tips in doing business. First, the goods or services offered are not necessarily new, but more importantly is unique. With the uniqueness of it, people will see what we have to offer and people will be interested in purchasing.
Second, create the brand (brand) on his own. Create a distinctive brand and easily remembered by consumers. With easy-to-remember brand, the buyer will also be easy to remember and have always wanted to buy it. "But this brand can be created from a product made by someone else. For example we already buy sweatshirts from others, and then the brand created by ourselves. It's not nothing, "he said.
Third, market online. Now it's already vibrant business via cyberspace. In this way, the products or services can be directly spread to corners. Fourth, leave the conventional way of business. Use the agent. Here can be goods or services that are sold through sales agents. This will further accelerate the sale of the business.
More awesome again, said Ciputra, when businesses that we can manage the business model created by the franchise (franchise).
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