Simply two days ago, Google announced that it will lengthen its free Gmail calling to the US and Canada for the year 2012 as well. This now continues their plans for providing free VoIP service which started in 2010. There are only two possibilities. One, they want to additional push awareness of Gmail's calling capabilities and are therefore providing this free service at a loss to themselves. Two, they really making a profit off international calls. But the latter rationalization does not actually slot in with Google's portfolio. They do not need the money - so why are they doing it?
A couple of months back, I had predicted that they would finish its free Gmail calling service in 2012. The rationale I mentioned that, was that I believed Google will convey the ability to make calls over the Internet to sensible telephones as well. As of now, customers can send and obtain calls via Gmail on their desktop PC using solely their Web connection. Oddly however, this functionality is not accessible on Android natively. It would not make sense. I had postulated that Google is doing this to maintain the carriers joyful since it would then turn into trivial for everyone to make use of their wireless information plans for making calls. And as soon as individuals began doing that en masse, it would be to change into unprofitable for Google to supply it for free.
The latest developments nonetheless indicate that Google has no intentions of bringing free VoIP calling to its android product platform for now - at the very least not natively. Either my theories might be completely off the mark, or Google is constant this gambit yet one more 12 months - at the least until Android obtains a stranglehold on the market. Who knows? Open support for Web voice calls by Google might antagonize carriers to the extent that they might select an alternate working system for his or her mobile phones, resembling Windows.
I'm not sure how this can play out. Google has all of the infrastructure it requires to make VoIP calling on good phones simply and freely available. Ice Cream Sandwich already carries over the custom of Gingerbread and permits SIP addresses to be stored natively as a part of a contact's details. In addition, they have an in constructed SIP client which already works effectively with Android. Why then, are they holding again on the final piece of the puzzle and not turning into an SIP provider in their very own proper? Google Voice is a very strong launchpad for such a service because the pre-put in consumer base would be extraordinarily priceless for Google's VoIP platform to achieve traction.
Effectively, at least have a look at the brilliant side. Free Gmail in line with the US and Canada signifies that people like me can continue to leech of it for a yr longer!
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