AdSense delivers nice click-throughs and high revenues for one reason: the advertisements are focused to what the consumer wants. Google's robot picks out key phrases on your page, gets a grip on what your website is about and delivers links that take users to sites that curiosity them.
That's nice news... as much as a point. As a lot as you want your users to click on on advertisements that look fascinating, you won't wish to trust to a robot to pick those adverts - and you might desire to have adverts in your page that pay the best quantity doable for every click.
However you do not get the choice. You can do numerous things to improve your AdSense income, from choosing the structure of your advert unit to choosing the colour and size of the font, however one factor you may't do is slip into Google's database and choose the ads. If you happen to may do that, nobody would ever select the low-paying ads.
That doesn't imply you can't do anything at all though. The fact is, some smart publishers have been noticing all kinds of interesting results after taking part in with their HTML code and altering a number of the textual content on their Web page. And a few of these results have been very surprising indeed.
For instance, some publishers have discovered that placing key phrases in certain positions on the web page can have an immediate effect on the adverts served. The owner of a web site about recreation autos then would have the ability to do a little analysis on-line to seek out the very best paying key phrases in his area after which - if he knew where these hotspots have been - he may place those key phrases in the proper areas on the page. In addition to the same old ads about camper vans and RV's that his website would receive, the writer could possibly be certain that not less than one of the adverts was the very best paying possible. That's the form of knowledge that's value money in your pocket.
Why some areas of a Web page must be extra necessary than others is a mystery nicely kept by Google's programmers. However a few of Google's advert secrets and techniques are leaking out - they usually're being snapped up by smart publishers who understand that data and strategy are the key to massive AdSense revenues.
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